BUSINESS DEFINITION
MARKET STRATEGY
IMPLEMENTATION
BUSINESS PLANNING

BUSINESS DEFINITION

l   Market Space - facilitate application concepts brainstorming, prioritization, and external validation; provide an independent summary of the opportunity space
l   Industry Interviews - identify and facilitate expert interviews; prioritize and expand product concepts
l   Differentiation - Analyze 3Cs (costs, customers, competition) - define competition and market positioning
l   Product Definition - features and benefits, key differentiators, costs of doing business, internal vs. external sourcing

MARKET STRATEGY

l   Opportunity Sizing - translate application spaces into addressable market sizes
l   Market Entry - identify entry options, pros/cons, recommend market entry strategy
l   Economic Modeling - identify market models via market research and analysis of industry comparables
l   Financial Modeling - revenue lines/pricing, market share/adoption, margins for NewBiz P&L
l   Communications - capture core value of technology; build buy-in around unified strategic plan

IMPLEMENTATION

l   Implementation Plan - identify key hurdles; target partners, alliances, capabilities required (e.g. manufacturing, distribution, brand)
l   Alliances & Partnerships - identify top candidates and fit with client technology; develop 'pitch'; outline product and strategic fit, key benefits
l   Initiate Contact - present client technology, generate Memorandum of Understanding (MOU), and move to Letter of Intent (LOI) working with client management and legal resources
BUSINESS PLANNING

l   Business Plan Writing - Integrate market opportunity, strategy, competition, implementation, partnerships, industry validation, and financials into a cohesive business plan for internal and/or external funders
l   Business Presentations - write and present PowerPoint presentations to corporate decision makers, potential funders, and partners